LinkedIn

LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. In 2006, LinkedIn increased to 20 million members. As of March 2015, LinkedIn reported more than 364 million acquired users in more than 200 countries and territories.


Objectives

LinkedIn wants to increase user engagement by making the mobile app a one-stop destination for contact management and networking.


Group role

Our goal as a group was to design a feature that would give LinkedIn users additional ways to expand their networks.


Tools

Jessica

Who is she?

  • 23 years old
  • Student/Designer
  • Lives with her two best friends
  • Graduates next year
  • Has done some freelance work
  • Attends meetups

What she needs?

  • Expand her network
  • Meet people in diferent fields
  • Find job
  • Doesn't know how to identify the best people for her to meet
  • Manage time better

As an end user, I want to be able to search for available meetups, see the list of attendees and be able to compose a message by using a template .