This is Ground - Order Customization

This Is Ground is handmade leather goods that started as creative solutions to everyday problems. Their first products, the Cord Taco and the Cordito, gained attention and love because of their simple design and utility.


The goal of this project was to work as a group with a client on a feature that would give users ability to search for a product, customize it with an artwork (ex. logo) and place a bulk order.

My role

Create user interface for bulk orders and order customizations.


As the research is one of the most important step in creating a persona, for this project I have conducted a user interview to better understand the targeted audience.


Who is she?

  • 30 years old
  • Marketing director
  • Busy professional

What she needs?

  • Ability to customize orders
  • Place bulk orders
  • Seamless customization process

As a user, I want to be able to search for a product, customize it and place a bulk order.